Media Training

As a journalist Jerry has interviewed hundreds of people but he has also been interviewed many times himself. He has put all this expertise together and trains executives on how to best present themselves to the media. His programs are vibrant, informative, entertaining and beneficial. A typical Media Training Session will include a module on the media and how to reach them, exercises on How to Develop Key Messages, How to Avoid Jargon, and How to Deliver Effective Sound Bites, as well as two videotaped interviews with each person being trained. This is followed by group feedback and analysis. Before leaving, all those being trained received a Take-Home Reference Manual.