MEDIA TRAINING

As a journalist, Jerry has interviewed hundreds of people. He has also been interviewed many times himself. Coming at this from both ends, he has gained valuable insight into how to conduct oneself in media interviews. His Executive Media Training programs are vibrant, informative, and beneficial. Sessions, which are tailored to the organization, include:

Up-front module on the media and how to reach them
Examples of good and bad communicators
Exercises on How to Develop Key Messages and How to Avoid Jargon
How to turn a negative question into a positive answer
The art of delivering Effective Sound Bites for radio and TV interviews
Two taped interviews (easy and much tougher) with Jerry asking the questions
Feedback and analysis of each interview
Take-home Reference Kit with handy tips and advice.

Media Training

Jerry Amernic's Blog

Write to express, not to impress

Apr 26, 10 months ago | (0) Comments

By: Mantis System

Alexander Haig was a hero to millions of Americans. He was an army general who would serve three U.S. presidents in such posts as Secretary of State and White House Chief of Staff. Haig was a...

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Contact
Jerry Amernic

Make sure your next PR Campaign
reaches a broader audience.

Jerry Amernic

Jerry Amernic is a consultant who brings the experience and mind set of a journalist to corporate communications. The author of five books and a regular contributor to newspapers and magazines, he helps organizations with both internal and external communications. He has worked with some of the largest corporations in Canada from a wide variety of sectors, and has been counsel to government, associations and not-for-profits. In terms of public relations and media relations, he helps organizations identify the stories that deserve to be told, and delivers them to the media.

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Consulting & Public Relations

Strategic Public Relations
Media Kits
News Releases and Media Advisories
Executive Media Training
Speech writing
Newsletters & Annual Reports
Website Copy & Blogs
Employee Communications
Investor Relations
Articles
Experience

Jerry Amernic, Author

Books
Articles
Media
Experience

Contact

Telephone - 416-284-0838
Cellphone - 416-707-8456
Fax - 416-284-6202
E-mail - jerry[at]jerryamernic.com

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