CLIENT CASE STUDIES

Fife House

Fife House provides housing for people living with HIV/AIDS. Its annual A Taste for Life fundraiser where restaurants donate proceeds to the cause was coming up, and the goal was to raise $130,000. But for the past nine years, the group never received any exposure for this campaign in mainstream media.

In a program launched a mere eight days before the event, Jerry prepared a Media Kit and secured interviews on 680 News, John Tory’s talk radio show on CFRB, Rogers Cable TV, and feature articles in the Toronto Sun and the Globe and Mail. What’s more, the door was finally opened to 100 media contacts who now knew what Fife House was all about.

And all that for less than what it costs to buy a four-by-two-inch ad in a major daily newspaper.