Professional Practice Firms
Professional practice firms, such as law firms, are busy with client work and often don’t have the time or resources to market themselves, but a sound approach to media relations and PR can play a huge role here. Jerry has taken professional practice firms that had little or no media coverage into major daily newspapers, key trade press, as well as TV and radio. This boosts the profile of the firm and promotes individual professionals as experts.
OUR HOME AND MINIATURE LAND
This exhibit of a miniature Canada, still under construction, plans to open next year. The Toronto exhibit encompassing 2,000 square feet was profiled in The Toronto Star, Toronto Life, the Metro Newspaper and many other publications. It’s been featured on several television networks including CTV, CBC, CHTV, Global and City TV. Our Home and Miniature Land is currently building an exhibit for Hamilton, to be followed by Niagara and Ottawa, and eventually it will have exhibits for the whole country.
ONTARIO PUBLIC SERVICE QUARTER CENTURY CLUB
Jerry provided his expertise to the Quarter Century Club of the Ontario Public Service, an organization with almost 90,000 members, in producing a beautiful new book called In the Service of Ontario. This book features stunning photography and sections on the people who have helped build Ontario. It serves as a commemorative gift for those who have reached 25 years of service.
Jerry Amernic with Glenn Semple, General Manager of the Quarter Century Club. Behind them on the boardroom wall at the QCC office is a blown-up cover of the book “In the Service of Ontario” which Jerry produced.
DARREN COLEMAN OF COLEMAN WEALTH, RAYMOND JAMES
Darren Coleman is a wealth-management advisor who didn’t have a media presence. With Jerry’s help he was introduced to the financial media and has since become a regular source for interviews. He has been interviewed many times in The Globe and Mail Report On Business, Canada’s leading financial newspaper, and other media.
BIG TREE STRATEGIES
Esther Ewing and Bill Sedgwick are consultants who develop ‘intentional teams’ for their clients. Since working with Jerry, they have been in such daily newspapers as The Globe and Mail, professional publications like The Bottom Line, and leading trade journals including CIM Magazine and RGN Magazine which is produced in London, England.